Marketing Action Center (MAC). Thanks to the MAC, you can create attention-getting marketing campaigns customized with your own unique sales message and brand—all from your own computer. Here's just a few ways the MAC lets you customize your communications:
Produce professional materials with ease
The MAC takes the hassle out of creating and managing marketing materials. In fact, you can conduct an entire campaign from direct mail to television advertising with a few mouse clicks. As a result, you can respond to changing business opportunities fast. For example:
- Not reaching your monthly sales quota? Send out a direct mailer to get the phone ringing.
- Participating in a community event? Use public relations to promote the occasion.
- Need to boost your market presence? Create a campaign using television, radio and newspapers.
Brochures
Create sales guides for both light commercial and residential products: just choose the products you want to promote, select the features and benefits that most appeal to your customers, then add your company information to personalize your sales pitch. Finally, download the file ready for printing.
Billboards
Billboard advertising can make a big impression at high-traffic intersections and roadways. The MAC gives you all the tools you need to create effective designs for various billboard sizes. Simply choose the photographs, logos and copy lines, then add your logo to increase your business traffic.
Direct mail
It's easy to reach customers by mail with the MAC. You can either use your mailing list or one provided by the MAC. Direct mail lets you target exactly the group of customers you want—by neighborhood, ZIP code, by income—giving you more bang for your buck. Plus, direct mail is measurable. By counting the inquiries received or the coupons redeemed, you’ll see what's working and make adjustments to future mailings as needed—for example, doing a mailing about tax credits or adding a coupon.
Door hangers
Door hangers can stretch your advertising dollars by helping you announce your specials or tell everyone in your area that you're a reliable source for HVAC sales and service. They help you add new customers right where they live, or reach new homeowners who moved into your area. This simple selling method is effective in reaching customers, by producing phone calls and generating traffic that increases sales.
Newspaper and magazine advertising
Local and regional newspapers and magazines are still effective ways to reach customers. That's why the MAC gives you a lot of choices in creating ads for consumer magazines and newspapers. You have options for editing content, adding information (like "tax credits") and promotional offers (like "cash back"). Your ad is then properly formatted into a PDF and ready to send to the publications you select.
Public relations
Designed for dealers who qualify for our
York® Certified Comfort Expert™ (CCE) business support, MAC Public Relations connects with homeowners seeking outstanding heating, ventilation and air-conditioning (HVAC) expertise. You can download prepared publicity releases on interesting topics that include: Air Conditioner Tune Up, Improving Indoor Air Quality, Preparing for Winter, Reducing Energy Costs and How to Select an HVAC Contractor. Choose print version or an electronic version.
Radio and television spots
Expanding your business requires increasing your exposure to a wider audience. That's where radio and television advertising comes in. The MAC offers broadcast-ready television spots that you can customize with your unique message to run in the most effective timeslots. For radio, select, download and edit scripts that your local stations can use to create effective on-air spots.
York photography and logos
Anytime you need a product photo or a logo, the MAC delivers the graphic file you need in just a couple of clicks. Images are available in all the major formats needed by graphic designers and desktop publishing programs—EPS, PDF, TIFF and JPEG.